The "if you already own our product and haven't used it to (your product's benefit), then I know what's stopping you..." strategy tells your prospects and/or current customers that they just need motivation and guidance. You could offer them free or paid consulting so they gain there desired benefit and purchase future products from you.

The "are you prepared for what's coming on (date)..." strategy tells your prospects that you will be releasing a new product on that date. A pre-launch notice gets your prospects buttered up to purchase your new product. You don't want to give them too many details so that you leave something for the imagination.

The "it's hard to decide sometimes with so many businesses pulling you in different directions..." strategy tells your prospects that you understand they are getting bombarded with advertisements every day. You just need to tell them you won't rent, share or sell their name to any other business. It will show them that you are trying to help them cut down on their junk mail and spam.

The "why would you try to do it yourself when you can get (your product)..." strategy tells your prospects to question why they would try to gain their desired benefit by themselves. You just need to convince them how much harder it would be without your product's help.

The "can you call me tomorrow?" strategy tells your prospects that your message could be personal and they will read or listen to it quicker. You could just be referring to your free teleconference you'll be holding. You can just invite them and give them a persuasive reason to register for the call.

The "this product will definitely sell out..." strategy tells your prospects that you are confident that your product won't last long. Many people are influenced by confidence. You can show even more of your confidence by telling them the approximate timeframe when your product will sell out.

The "own the low cost, quality alternative that does about the same thing..." strategy tells your prospects that your product does the same thing as your competition's expensive version. You can tell them that you know many of them couldn't afford your competition's version so now they won't be left out in the cold and can enjoy the same benefits and more.

The "we're completely waiving your enrollment fee and even giving you ($) in bonuses..." strategy tells your prospects that you normally charge people an enrollment fee for your product or membership site. They will feel privileged they don't have to pay the fee like others have in the past. The extra bonuses will just be icing on the cake.

The "you likely hear about this every day..." strategy tells your prospects some information they see or hear every day that supports your product. It could be something that's currently a hot topic in the world or in your niche. You could give them facts to show that it's true and remind them they will be missing out if they don't own your product.

The "the very first thing you must do before you (your product's benefit)..." strategy tells your prospects the first step they should take before they try to improve their life. It could be purchasing your product or something they need to do after they own it. You could even tell them if they get the first part wrong it could cost them time, money, emotional distress, etc.